My Wine Store is among the best Italian e-commerce sites, specifically among the best online wine shops. The decision was made by the German institute ITQF which, together with La Repubblica Affari & Finanza, named the most deserving shops, selecting them from a list of more than 7,000 sites.
This is the third edition of the study, but this year it was felt more than ever, and the result has a special value for us. With the pandemic, the world of online wine shops also saw an unprecedented response; yet it was essential to be ready to meet requests that were not only extremely numerous, but also varied.
My Wine Store was there, and that is why being among the best online wine shops today is a great reward for us and an important guarantee of quality for our customers. The surveys that lead to the award are not sponsored, and the companies involved play no part in them whatsoever.
The “Best e-commerce in Italy – Top online wine shops” seal was awarded to us after a thorough assessment by the competent bodies; let us look in detail at the criteria that led to our inclusion among the best Italian e-commerce sites, that is, among the best online wine shops.
Choosing the best online wine shops
Our sector is, of course, online wine sales. We made it through the first phase of the study, the selection of candidates. The ITQF institute drew up an initial list of the e-commerce sites with the most authority in search engines and a significant number of monthly visits; this phase of identifying the shops was followed by the expert assessment.
The experts assessed the following elements:
- search functionality;
- usability of the catalogue;
- product presentation;
- trust and security;
- purchase and delivery;
- service and communication.
Who are these experts?
The German Institute for Quality & Finance carries out quality tests and awards quality seals across Europe with the aim of making markets more transparent and competitive. To do so it employs a specialised team of researchers; it also works with qualified partners in statistics, research and analysis to produce rankings to high scientific standards.
What do customers say about our online wine shop?
And finally, the most interesting part. The ITQF study took people’s opinions into account. The level of satisfaction was measured through a survey of a sample of customers of the various e-commerce sites over the past year.
Hundreds of thousands of ratings were collected through a dedicated online panel. After choosing the various target groups, customers were asked several questions about how satisfied they were with their experience of the shop.
This survey adds to one of our most valuable assets, our customers’ opinions. Not only were our online reviews taken into account, but other people were asked for their opinion as well.
My Wine Store: the reviews
Selling wine online is something consumers encounter more and more often. They are people of different ages, lifestyles, jobs and levels of education; all of them share the wish to feel as if they were in the wine shop around the corner. There you can look around, you can ask whether a still or a semi-sparkling white is better for a shellfish dinner, you can ask to swap a bottle or order one that is not available. And here?
In our online wine shop you can do all of this, just differently. The reluctance towards this kind of online selling is linked to the purchasing process, which is certainly different. How do you make this experience a satisfying one? Let us see what some people asked us, what they received and what they thought of it (we leave out names and details to respect their privacy).
M. got in touch with us: the order included a personalized product, and was placed only after receiving our answers.
Before the online purchase comes the contact. Calling or writing to ask for information is simple and, above all, important for the experience, which does not necessarily have to end with an order; it is still worthwhile to find out a little more.
Ma. also asked before ordering, wanting to make sure everything would arrive in time. A mistake was made while placing the order, which was resolved with a happy ending.
You do not need to be a programmer to buy wine online; we help you along the way.
Then there is L., who wanted to give a gift. Something went wrong; whether or not it is the seller’s fault, there is always a solution for the customer.
The shipping stage is a delicate one, perhaps among those that raise the most doubts. It is up to the seller to make sure everything goes smoothly: we cannot be everywhere at once, but we find a way to put things right.
T., on the other hand, appreciated the speed and the packaging: fast, yes, but with the bottles intact too.
The packaging matters as much as the item; done well, it not only keeps the bottles intact but also protects the qualities of what is inside. And then there is the look of it: gift packaging for special occasions.
An online wine shop is the result of stories. Ours say that here you can ask for advice or help while ordering, you can request special packaging and you can even forget something: our online wine shop is right there in your home. Even on the web, the wine experience cannot be limited to the act of buying. Many aspects determine how much it is enjoyed, and following this latest award we will keep working with that in mind.
Being among the best online wine shops confirms the value of our philosophy, which always puts people and their needs first!
