We sell wine online: we select well-known labels from renowned producers, but also more niche bottles, each told on its own page where you can explore its story and characteristics.
But for us a wine, a spirit or a sparkling wine is not just a product on display: when you choose a bottle, you live an experience. And that is exactly what we do — we take care of your experience, from the first click to the moment you uncork the bottle.

A new company, the same team
We now operate as Wine Corporation srl, our new company name — but we are still us: the same people, the same care in selecting wines, the same commitment that has set us apart since 1987, when we began this journey through SO.TER., the company that owns the My Wine Store brand and Gusto e Tradizione, our long-standing shop for wine and fine food in the province of Latina.
The company name changes, the way we work does not: continuity, transparency and the same passion for wine as ever.
Personalized bottles
What truly sets us apart is bottle personalization with one-of-a-kind decorations, designed to turn every label into a unique piece, perfect for gifts, events and special occasions.
With the new website we introduce the configurator: the tool that lets every customer create their own personalized bottle. You can choose decorations, text and graphic elements to get a made-to-measure product, available only at My Wine Store.
Discover the configurator and create your bottle
What we take responsibility for
Selling wine online is common today, but turning discovery, purchase and delivery into a special moment is anything but a given. That is why it is our responsibility to guarantee:
- Real availability of the products in the catalog
- Accuracy and precision in every order
- Fast deliveries
- Reliable, hand-picked couriers
- Quality and care in packaging, designed to protect every bottle
If something doesn't go to plan, we are the first to let you know: transparency is part of the way we work.
We are always reachable
You can reach us by e-mail, by chat on Facebook and by phone, ready to clarify, explain and guide your choice. Francesco, the project's long-time owner, continues to follow every request personally, guaranteeing the same direct relationship that has always set us apart.
We have been in the food and wine business since 1987: a journey that started with a retail shop in the province of Latina and that today, with Wine Corporation srl, continues online with the same goal: helping you drink well, without compromise.